We Develop holistic Localized Solution for Your Expansion
We help companies design solutions that cater to the taste of Chinese customers and offer sophisticated & customized digital marketing solutions to empower your business and achieve a stronger brand establishment in China.
Why you should choose us?
We are your one-stop digital business solution to success. We turn your entrepreneur idea into a profitable business.
- Starting with an idea, we provide software development service to conceptualize, construct and successfully deploy a software that matches your business ambition.
- We provide digital marketing service to bring your software to a broader range of audiences, to maximize your market share.
- Data is the new oil in this era, and thus no company should let its data sit. Our data analytics service can give your business a new insight for growth via in-depth analysis into your data.
Business Venture to China
- China has Asia’s largest economy andthe world 2nd largest economy,offering abundant opportunities for business of all sizes. China is also Singapore’s top trading partner and, together with the support from both China and Singapore government, China stands as one of the most promising market for Singapore companies.
- To achieve a successful growth in China, Singapore companies need to understand its unique culture and demography. China has over 800 million internet users in 2018 by China Internet Network Information Center, and presents one of the highest internet penetration rates (over 57%). Thus, it is critical for Singapore companies of any industry to have a strong digital presence in China.
- However, when it comes to digital strategies, China has a completely different landscape from western world.
Mobile-centric customer behavior
China has over 788 million mobile users, a whopping 98 percent of the country’s total internet user base. Also, 52% of Chinese consumers shop using their mobile / smartphone on a weekly basis, compared to 14% of consumers globally. This consequently leads to the high rise of mobile payment in China, with which purchaser behavior in China has been dramatically changed. It is so common that street vendors, street performers, taxi drivers are all being paid mainly Alipay or Wechat Pay, the two prominent mobile payment players. The convenience and efficiency offered by mobile payment further reinforce the adoption of mobile usage in the market.
Omni-channel customer journey
The rise of China’s super-platforms, such as Wechat, Meituan Dianping and Alibaba, offers a big insight that Chinese customers prefers a single application that offers several services.Chinese digital landscape has been majorly dominated by three biggest players, Baidu, Alibaba and Tencent (BAT) across sectors. Started as a mobile instant-messaging application by Tencent, Wechat launched by has added many features to its own application, such as payment service, official account for company online presence, e-commence mini-program, social networking, games and many other third-party services (e.g. transportation booking, movie ticket purchase).It also expands its offline features by integrating QR code for quick access to official accounts and information exchange. It has 1.1 billion monthly active users by 2018 and more than a third of the time spent by Chinese users on mobile is on Wechat. This unique omni-channel ecosystem providers a seamless, data-driven consumer experience.
Unique digital marketing approach
One big challenge for most overseas business lies in the unfamiliarity with Chinese digital marketing channels. When the dominant platforms in the west, such as Facebook, Google, cannot make their way to China, overseas business has to revise their strategy and be ready to embrace a completely different digital land. The process can be reallyoverwhelming. Having a company website in Chinese is merely a start. From Baidu search engine optimization, to social media advertisement on Weibo, to e-commence mini-program on Wechat, and to Key Opinion Leader marketing on niche platforms (e.g. Xiaohongshu, zhihu), companies need to adopt a localized strategy, in order to stand out in the fierce competition.
High Influence of Social media marketing
Chinese consumers, compared to their western counterparts, rely more on social media in their purchase journey. In China, consumers use social media to discover new brands and products (45% versus 39% globally), validate the product quality through reviews, comments and feedbacks (54% versus 47% globally), purchase directly through a social media channel (25% versus 15% globally), and then write a review of the product or experience (27% versus 20% globally).Besides, a fast development of Key Opinion Leaders (KOLs) in China suggests that Chinese customers tend to use social media more often to see what brands or products KOLs and celebrities are endorsing (29% versus 13% globally). Chinese consumers have integrated social media deeply into their consumer journey and navigate between social platforms almost instantaneously.Thus, brands need to be more sophisticated in social media engagement with their customers in China.
Personalized Service
It has been shown that personalization of digital marketing is particularly efficient in China, with a likelihood of 31 percentage for a customer to click on an advertisement that is relevant to them (compared to a global average rate of 16 percentage). The upsurge of third-party platform through application programme interfaces (APIs) and the increasing maturing of the data management and digital marketing ecosystem in China enables business to generate new customer insights and business values. Gone are the days where most brands and retailers in China had to rely on internal customer data which only provided a very small picture of the overall digital landscape.
Venture to a new market is never an easy task, and with the uniqueness of Chinese digital landscape and the high market competition, companies must scale up their game by leveraging advantages and playing the right approach at the rightest time.
At McITs Technologies, we strive to provide the best business for your brand and ease your market entry to China. We help companies to design solutions that cater to the taste of Chinese customers and offers digital marketing solutions that expose your brand to the right customers. We empower your business, and all we do is for your brand success in China. Our services include :
Custom Mobile Application Solution
We offer high quality and cloud-powered mobile application using cutting-edge technologies. With our world-class UX and UI, we transform your business idea into feature-rich and elegant mobile application, which will distinguish your brand from competitors.
Wechat Mini-program Solution
We help brands launch and manage e-commence Wechat mini-programs. We ensure high data security, enhanced efficiency, and great program performance. Our vast industry knowledge and immense technical expertise will roll out variable solutions that meet your business needs.
Digital Marketing Management
We provide tailored digital marketing solution to overseas brands, covering searching engine optimization, social media marketing, knowledge-based platform marketing, KOL marketing and PR marketing. We will deeply analyze your business profile as well as your competitors’, and suggest the approach that helps the growth of your business the best.
KOL Marketing Strategy
We have a vast resource of KOLs in China and we help your brand select the most suitable KOLs in the market within your budget. KOL marketing will efficiently bring your products to a vast number of consumers and create an interactive consumer experience immediately via the interaction of KOLs with the product.
Customer Behavior Analysis
We help overseas business conduct in-depth analytics on market trends, customer behaviors as well as competitor portfolio in China, to design successful product strategies and pricing architectures for market entry and growth in China. We have a team of highly experienced data analysts, and we commit to your success of entry to China market.